Emily Soccorsy

Emily believes branding is how people experience your soul. She is the owner and lead brand strategist of Root + River, a brand strategy and content team.

In her work, Emily guides leaders to uncover the foundations of their brand: message, audience, differentiators, and overall brand strategy and then infuse it into catapult content. Working with national and international clients like Verizon, Amazon, YMCA, Marriott, and ASPCA, she loves to challenge dogmatic thinking, infuse art into strategy and encourage leaders to go inward.

A former VP of corporate communications, journalist and publisher, she is the co-author of the book, Rooting Up: Essays on Modern Branding, and holds a master’s degree in nonfiction writing. She’s also been an award-winning community journalist and a two-time Sun Devil 100 honoree. She’s a speaker and facilitator and serves on the advisory board of Ellivate Alliance, a community of brave women entrepreneurs who are channeling their feminine wisdom to run businesses, create social change and find joy in who they are and what they do, and The W Source Scottsdale, a women-owned business collaboration group.

Emily is mom to two daughters, and partner to her husband, who is a nonprofit executive. When not working or volunteering, she enjoys yoga, hiking, painting, eating at new restaurants or escaping to Sedona.